Meetings: Alternate Tuesdays
hello@thebusinesscircle.co.uk
In the digitally-dominant 21st century, the survival and growth of a business largely depend on its online visibility. Google My Business (GMB) is a free and easy-to-use tool offered by Google that allows business owners to manage online presence across Google search and maps. Given its range of powerful features, GMB can be an invaluable tool for businesses. Let’s explore the many ways this platform can help to elevate your business’s online presence.
When customers search for services or products that match your business, with a properly optimised GMB profile, they are likely to find your business. As a result, GMB plays a pivotal role in increasing your business’s visibility on arguably the world’s largest search engine, making it easier for potential customers to find your business.
Google My Business allows you to share vital business information, such as location, contact details, business hours, and types of services/products, with potential customers directly on Google Search and Maps. It makes it easier for customers to find and contact your organisation, resulting in increased customer interactions.
People inherently trust Google, and a GMB listing adds to a business’s credibility in the eyes of potential customers. Furthermore, GMB offers a feature that allows customers to leave reviews, which can greatly enhance your reputation and credibility if managed correctly.
Google My Business also provides valuable insights into how customers find you, what keywords they use, where they come from, and even what days of the week they are looking for you. You can use these insights to tweak marketing strategy and target your audience more effectively.
In a nutshell, Google My Business can be a major game-changer for your business. With features like enhanced visibility, key business information sharing, increased credibility and useful business insights – all for free, the potential benefits are simply too significant to ignore. So, if you’re a business owner and haven’t used GMB to its full potential, now is the right time to start!
Google My Business
